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Press Releases

Africas Big Seven exhibition from exhibition management services

Zambia
’s agro processing sector reaps benefits
at Africa’s Big Seven expo

It was only the second time that Zambian companies had exhibited at Africa’s Big Seven Expo (AB7), the 7-in-1 trade event that covers all aspects of the food and beverage industries - they had learnt well from their first outing. The Zambian pavilion put together under the auspices of the USAID-funded MATEP project (Market Access Trade Enabling Policy) and co-ordinated by Chibembe Nyalugwe won a first prize in the stand awards.

MATEP is a five year project designed to increase Zambia’s exports of agricultural and natural resource products into regional and international markets. It is a results orientated project that is intended to make exports happen.

It’s the results rationale that got them exhibiting at Africa’s Big Seven alongside international participants from 19 other countries.

Africa’s Big Seven – the only event of its kind on the continent - is proving increasingly worthwhile for those companies that exhibit. At the 2008 expo first-time Turkish exhibitor Istanbul Gida/Ulker clinched deals worth US$ 997,000. This saw 23 containers of biscuits, chocolates, cakes and crackers heading into South Africa’s supermarkets. Bulent Erata, regional sales representative Africa said “This is a very encouraging development for us within the Southern African market, despite the global economic crisis..”.

The fact that AB7, unlike many trade shows, actually delivers sales was reinforced by Wayne Bateman, project manager at the Johannesburg Chamber of Commerce & Industry. The SMME Export Development Programme that he heads had eight new prospective exporters exhibiting under the JCCI banner. “We had export enquiries to the value of R 16,5 million (US$ 1,65 million)” said Bateman. “We are very happy with the outcome and are looking forward to more business in 2009”.

Zambia was one of the first of an increasing number of African countries whose businessmen support AB7 either through national pavilions or in their own right. The 2008 event saw participation from Ghana, Mozambique, Kenya, Tanzania, Swaziland and Mauritius. The organisers, Johannesburg-based Exhibition Management Services (Pty) Ltd, (EMS) report that in 2009 they expect these countries to be joined by Cote d’Ivoire, Nigeria, Malawi and Uganda.

This growing attendance adds increasing value to all stakeholders according to Lwazi Mhlongo, Agri-Business and Marketing Manager, National Agricultural Marketing Board – Swaziland. She went on to say “What was interesting to see was the amount of trade going on, the information sharing and the networking. Interesting to note as well was the country representation. More and more African countries are participating in agriculture
related trade which is very encouraging.”

But it’s not just the Africa presence that is growing at AB7: international companies, exporters, traders and joint venture seekers see the event as a cost-effective entrée into the markets of the continent. Last year’s representation from 19 countries is already swelled by the confirmed addition of Indonesia, the UK, Argentina, Malaysia and Iran for 2009.

AB7 – its name derives from the 7 elements that make up the event – is the largest event of its kind in Africa. It’s the only expo on the continent that provides such a platform and facilitates such wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, says John Thomson, Managing Director of EMS. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

“Business opportunities arise not just from visitors to the show”, Thomson continues. “A number of deals were signed between exhibitors”.

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, service & equipment; and Retail Solutions.

Included in the above line-up and cutting across all sectors is “Halaal World”. With Halaal Food being one of the fastest growing food sectors around the globe, currently estimated at a worth of US$ 580.91 billion, Halaal World will once again form part of AB7. This sector’s focus will be on highlighting the various opportunities available for Halaal foodstuffs and Fast Moving Consumer Goods (FMCG).

AB7 has been running for many years and has earned a solid reputation for ‘delivering’. Of the over 7,000 visitors that attended in 2008, 85% said they found the event of value, 91% said they would visit again in 2009 and 81% said they would recommend that business colleagues also attended.

With credentials like this, no wonder AB7 keeps growing its exhibitor and visitor numbers.

The 2009 event is scheduled for July 19-21 at Gallagher Convention Centre in Midrand, Johannesburg, South Africa - opening day is traditionally a Sunday to allow hard-pressed businessmen time to attend.

With Zambia’s wealth of natural resources, the burgeoning horticultural sector that contributes between 7%-12% of the country’s exports, and its potential for honey, aquaculture and meat exports, AB7 is truly ‘the road to riches’.

For further information on Africa’s Big Seven Expo contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo on Tel: +27 (0)11-783 7250/1/6/9, or via e-mail admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.
February 2009

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Raising Expectations at Interbake Africa
Africa’s Big Seven (AB7) 2009

Turkish yeast company, Pakmaya has confirmed its participation in Interbake Africa - for the seventh time in seven years. “This is yet another testimony that Interbake Africa raises expectations and delivers results to its participants”, says John Thomson, Managing Director of Exhibition Management Services Pty Ltd (EMS) and organiser of the event. Interbake Africa takes place at Africa’s Big Seven (AB7) Expo. The Expo will be taking place from 19 to 21 July at Gallagher Convention Centre in Midrand, Gauteng, South Africa.

“Pakmaya is one of the international exhibitors who have identified Africa’s Big Seven Expo and specifically, Interbake Africa as a prime market place to network and potentially secure new business”, continues Thomson. “Many international companies are using Interbake Africa as a bridge to invest in South Africa. Over the years, Pakmaya has capitalised on local markets; they continue to see investment potential in the country as well as a growing demand for easy-to-use baking products – the very reason why they participate year in and year out”.

“Put simply - this show sells”, says Thomson. “The Expo serves to potentially increase your profits, extend your markets, keep you up-to-date on new trends while putting you in direct contact with future suppliers, partners and customers”.

An exciting new ingredient at this year’s Interbake Africa will be the Bakers Village. The centrepiece of which will be a fully functioning bakery operating for the duration of AB7. Advanced Bakery Management Services (ABMS) will provide a variety of events. “ABMS students as well as master craftsmen from the Craft Bakers and Confectioners Association of SA (CBCASA) will be demonstrating various recipes, processes and products”, says Dave Collier, Executive Director of ABMS. The Bakers Village will be cooking up a storm!

In answer to previous year’s requests, the Bakers Village will feature baking for diabetics as well as showcase a host of baking related products. Canderel is co-sponsoring this initiative.  “The diabetic market is expanding”, says Thomson. “It needs to form an important part of our programme. Accordingly, Thistlewood Products, manufacturers of quality pie fillings and full fruit toppings will be at the event. Their toppings are not only oven and freeze stable but also suitable for persons with diabetes. Ma Baker Foods will also be at the show with pies, samoosas and other savoury products.

Interbake Africa is a one-stop-shop for bakers. It covers everything from ingredients, premix mixes, ready mixes, baking equipment to self ready products. With local and international exhibitors sharing their knowledge, expertise and skills Interbake Africa is a baking experience said to raise expectations!

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales.  The Expo will be taking place from 19 to 21 July at Gallagher Convention Centre in Midrand, Gauteng, South Africa.

Issued by: CVL Consulting
For more information on the expo, contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo: Exhibition Management Services Pty Ltd (EMS).
Tel: +27-11-783-7250. Fax: +27-11-783-7269.
E-mail: admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.

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Interactive ‘Bakers Village’ to feature
At interbake Africa 2009

Interbake Africa is being reshaped and sweetened up with the introduction of an interactive demonstration area at this year’s event. The “Bakers Village” concept concentrates the supporting baking related suppliers in one area, the centrepiece of which will be a fully functioning bakery.

The bakery will be operating for the duration of the event –July 19 to 21- under the direction of Advanced Bakery Management Services (ABMS). Dave Collier, executive director of ABMS says “The Bakers Village will be cooking up a storm! ABMS students as well as master craftsmen from the Craft Bakers and Confectioners Association of SA (CBCASA) will be demonstrating various recipes, processes and products”.

Also featured, courtesy of sponsors Canderel, will be a specific focus on baking for diabetics. “The diabetic market is expanding” says Rory Stewart, Sales Executive for Interbake. “We have had requests in the past from bakery visitors wanting more information on producing this target specific type of product and decided to include recipes and techniques in our programme for 2009”.

The Bakers Village and the demonstrations are being supported by suppliers of baking related products. For instance Thistlewood Products, manufacturers of quality pie fillings and full fruit toppings, will be at the event. Their toppings are not only oven and freeze stable, but also suitable for persons with diabetes. Ma Baker Foods will also be at the show with pies, samoosas and other savoury products.

Interbake Africa is a one-stop shop for bakers. It covers everything from ingredients, premix mixes, ready mixes, and baking equipment, to self-ready products. With local and international exhibitors sharing their knowledge, expertise and skills, Interbake Africa is a baking experience that will raise expectations!

Interbake Africa is one of the component elements of Africa’s Big Seven (AB7), the only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales. The Expo will be taking place at Gallagher Convention Centre in Midrand, Gauteng, South Africa.

For more information on the expo, contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo: Exhibition Management Services Pty Ltd (EMS).
Tel: +27-11-783-7250. Fax: +27-11-783-7269.
E-mail: admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.

Issued by: CVL Consulting

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Argentina, Malaysia and Thai National stands
confirmed for Africa’s Big Seven

Argentina has, for the first time in Agri-Food’s nine-year history, taken up exhibition space at this year’s show. Agri-Food, which forms part of Africa’s Big Seven (AB7) is an expo aimed at manufacturers and producers of fresh produce, ingredients, additives and flavourings, value-added food products, as well as processing and quality control equipment and processes.
SAGPyA – the Argentinian Government Export Body- will be showcasing a variety of organisations representing agricultural, fish and food interests. “Bilateral trade between South Africa and Argentina is in the latter’s favour,” says John Thomson, Managing Director of Exhibition Management Services (EMS), the event organisers. “In 2007 imports from Argentina increased from R 6 587 958 000 to R 7 256 228 000 - an increase of almost 10% in that period.”
Argentina is recovering strongly from its 2002 economic crisis and seeking to expand trade with African countries.
Malaysia and Thailand have also announced their début at the event with exhibitors offerings ranging from vegetable oils, sugar and rice products to manufacturing technologies for canning, bottling and drying fruit and vegetables. Other companies will display retail ready confectionery, cakes and biscuits.
At the time of going to press the organisers were also expecting confirmation from the UK’s Trade & Investment in regard to a British pavilion – another first for AB7.
But it’s not only government export bodies that see AB7 as a springboard into African markets. Export hungry companies from China, Turkey, Germany, Korea, The Netherlands, Spain, Indonesia and the USA have all signed contracts to exhibit at this year’s event.
“More and more international companies are seeing Africa as a good investment opportunity,” states Thomson, “With a stable economy, Africa is looking better and better compared to other emerging markets. Business opportunities arise not just from exhibitors to visitors to the show, but a large number of deals were signed between exhibitors at last year’s show.” he adds.

AB7 – its name derives from the seven elements that make up the event – is the largest event of its kind in Africa. It’s the only expo on the continent that provides such a platform and facilitates such wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, continues Thomson. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, service & equipment; and Retail Solutions.

For more information on the expo, contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo: Exhibition Management Services Pty Ltd (EMS).
Tel: +27-11-783-7250. Fax: +27-11-783-7269.
E-mail: admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.

Issued by: CVL Consulting

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Interbake Africa Catering for All
Africa’s Big Seven (AB7)

The Bakers Village, which makes its gastronomic début at Interbake Africa 2009, is set to serve up a variety of recipes and food choices for those with special dietary requirements. Sponsored by Canderel, the fully functional bakery will operate for the duration of Interbake which takes place at Africa’s Big Seven from 19 to 21 July at Gallagher Convention Centre in Midrand, Gauteng, South Africa.

In response to a growing need from suppliers and consumers, the Bakers Village will feature baking for diabetics, as well as showcase a host of baking-related products and recipes. According to first-time exhibitor Angela Leitch of Thistlewood Products, diabetes is a growing problem in South Africa, partly due to the increasing number of fast foods being consumed. There are currently 6.5 million diabetics in South Africa, 40 000 of whom are registered.

The Bakers Village has an exciting line-up of demonstrations and events throughout the show. “Advanced Bakery Management Services (ABMS) students, as well as master craftsmen from the Craft Bakers and Confectioners Association of SA (CBCASA), will be demonstrating various recipes, processes and products”, says Dave Collier, Executive Director of ABMS. “The Bakers Village will be cooking up a storm!”

Thistlewood will display its range of products, which include pie fillings and full fruit toppings, low GI muesli, as well as diabetic jams. Ma Baker has also signed up for this year’s show and will be showcasing their assortment of pies, samoosas and other savoury products

Tombake (Pty) Ltd will supply the bakery equipment for the Baker’s Village. This includes ovens and provers, as well as mixers and table-top pastry breaks for pastry demonstrations.  The company will also supply accessories such as baking sheets, bread pans, baskets, trolleys and tables.   

Interbake Africa is a ‘one-stop’ shop for bakers. It covers everything from ingredients, premix mixes, ready mixes, and baking equipment to self-ready products. With local and international exhibitors sharing their knowledge, expertise and skills, Interbake Africa is a baking experience said to raise expectations!

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales.

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Pan Africa Retail Trade Show Presents the Latest Retail Automations

Airtime Express, a leading electronic airtime vending company, will be launching several new innovative airtime products at this year’s Pan Africa Retail Trade Show. The company is just one of a growing number of retail automation leaders that will be showcasing their ground-breaking products at the event which takes place at Africa’s Big Seven (AB7) at Gallagher Convention Centre, Midrand from 19-21 July 2009.
Fristly, the company is introducing a new advertising medium. A screen will be placed in the Yellow Airtime Express vending machines, providing advertising opportunites for network providers, handset manufacturers and associated industries.
Airtime Express will also be introducing two new products to its virtual vending systems range. PowerPin is a voucher redeemable via SMS directly from the consumer’s cell phone at a time and place convenient to him/her. UKASH, the second product, provides an alternative and secure digitised payment system. This product is already available in Ireland, Italy, the Netherlands, Poland, Romania, Spain, and the United Kingdom
International marketers recognise the Pan Africa Retail Trade Show as a gateway into Africa - a market of 720 million consumers. The show facilitates excellent trading opportunities. According to Statistics South Africa, retail food, beverage and toiletry sales in 2007 reached R236.7 billion, indicating a 30% growth from 2005 to 2007. A recent AC Nielsen report indicates that major supermarket chains in the country account for R115 billion of this spend - reflecting an annual growth of almost 16%. South Africa imported groceries worth US$2.4 billion in 2006, of which dry groceries accounted for 31% of the total, followed by cosmetics and toiletries at 13%, vegetable oils at 11% and alcoholic beverages at 10%. In the same period South Africa exported groceries to the value of US$ 3,5 billion. Fresh and dried fruit accounted for 34% of this amount, followed by alcoholic beverages at 20% and confectionery at 12%.
The Pan Africa Retail Trade Show focuses on dry goods, groceries, frozen foods, convenience foods, fresh produce, confectionery, toiletries and health and beauty products. The show not only features all the Fast Moving Consumer Goods (FMCG) items in retail outlets, but also provides new stock inventories and “best practice” business solutions. The focus is on products, services and ideas that enhance speed and convenience – both of which are essential for a successful and profitable operation within the retail sector.

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales. 

The last event attracted 7,128 buyers from 43 countries.

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Numerous business opportunities on offer at
Africa’ s big seven and saitex

Looking to expand your business? Seeking new partnership opportunities with international companies? Despite the current tough and challenging economic climate, there is no better time than the present for entrepreneurs to explore business opportunities. As an entrepreneur, you can use the current economic downturn – not only to survive, but to thrive! Whether you are looking to start or expand your own business, the upcoming Africa’s Big Seven (AB7) running alongside the Southern African International Trade Exhibition (SAITEX) is a ‘must’ for you to visit.

AB7 and SAITEX are to be held at Gallagher Convention Centre from 19 to 21 July 2009, offering SMMEs, new-start-ups and emerging businesses a well-established platform to generate great business opportunities from new international sources. Under new management, SAITEX has a new face and a new approach – offering a catalyst for growth. Running alongside Exhibition Management Services’ (EMS) flagship event, AB7, SAITEX aims to open the doors of opportunity to African and particularly South African, entrepreneurs and SMMEs.

Hundreds of companies from around the globe will be exhibiting at AB7 and SAITEX –  including Argentina, Brazil, China, Egypt, Ghana, India, Malaysia, Nigeria, Poland, Pakistan, Singapore, Thailand, Turkey and the United Kingdom. According to John Thomson, CEO of EMS, these companies are all new to the South African market and are looking for joint ventures, agents, importers, distributors and wholesalers to assist them in establishing their business in Africa.

“Africa is a very attractive market for international trade and business at the moment and South Africa is the springboard into the rest of Africa”, says Thomson. “Entrepreneurs, new businesses and existing companies need to take advantage of the many new international opportunities that SAITEX presents.”

A professional business-to-business match-making programme will be run at the show to enhance the networking system businesses thrive on. Exhibitors and pre-registered visitors will be able to submit, free of charge, their details and business requirements. These details are assessed and profiled by match-making professionals, using various databases, additional research tools and a sophisticated computer programme to ensure that companies and individuals are ideally matched for one-on-one meetings.

Exhibitors at this year’s show are looking for joint ventures, agents, importers, distributors, wholesalers and retailers of the following products:

  1. Fast-moving consumer goods
  2. Retail-ready products
  3. Electrical and electronic items
  4. Engineering goods and services
  5. Building and construction products
  6. Food, beverages and catering equipment
  7. Footwear and leather products
  8. Industrial products
  9. Manufacturing technologies
  10. Plastic ware, home ware, kitchenware and cookware
  11. White and brown goods
  12. Home entertainment equipment
  13. Office equipment
  14. Furniture
  15. Hardware
  16. Stationery
  17. Sports equipment
  18. Textiles

Now in its 16th year, SAITEX is being held at the same location as AB7 for the first time. AB7 is the continent’s largest food industry event, with 239 exhibitors from 19 countries and 7000 visitors from 43 countries in 2008. The parallel hosting of these two events will have an extremely positive effect for any business visiting these two successful trade exhibitions. SAITEX is truly an international opportunity not to be missed by any individual starting out or even well-established businesses. Entrance is free to genuine business people. All you have to do is register online on www.exhibitionsafrica.com or look out for your free ticket in the May and June issue of Traders Friend. Can you afford NOT to be there?

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Unwrapping Packaging Issues in the Retail Industry at
Africa’s Big Seven

With global warming and the carbon foot-print of organisations continuously under the spotlight packaging companies are able to provide solutions to current environmental retail problems. Witness the unwrapping of the latest packaging innovations at this year’s Africa’s Big Seven (AB7), taking place at Gallagher Convention Centre, Midrand from 19 to 21 July 2009.

Packaging has always been an important tool in the retail industry, serving a purpose through; branding, hygiene, product safety, product quality, informing the consumer and improving the shelf life of products. “However, the reality of the situation is that packaging of products can be expensive and adds to waste production, which in turn leads to a major contribution to global warming”, says Kevin Korb, Food Merchandise Director of Pick ‘n Pay, one of the leading companies attending this years AB7.

In 2007, the packaging industry in South Africa was worth R36.2 billion and consumed 2, 96 million tons of raw materials. The SA Packaging Market Average Real Annual Growth over the last five years was 3.8%, while the average Real Annual Growth forecast for the next three years is 1.7%. This is according to BMI Foodpack and The Packaging Council of South Africa (PACSA).

Kevin continues: “In future brand owners and retailers will need to look at their brands and move to shelf ready packaging which will reduce the amount of secondary packaging.” Thanks to AB7 this is now a possibility. Innovative organisations in the packaging industry will be showcasing their cost-effective and environmentally-friendly packaging techniques to assist companies in the retail industry.

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field, through the processing, packaging and marketing phases eventually culminating in retail sales. 

The last event attracted 7,128 buyers from 43 countries.

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Coffee Features Big Time at Africa’s Big Seven this year

More than 1,000 years ago, a goatherd in Ethiopia’s south-western highlands plucked a few red berries from some young green trees growing there in the forest and tasted them. He liked the flavour – and the feel-good effect that followed. Today those self-same berries, dried, roasted and ground, have become the world’s second most popular non-alcoholic beverage after tea.

And, as David Beatty discovers in words and pictures, the Ethiopian province where they first blossomed – Kaffa – gave its name to coffee. While the legends attempt to condense the discovery of coffee and its development as a beverage into one story, it is believed that the monks of Ethiopia may have chewed on the berries as a stimulant for centuries before it was brewed as a hot drink.

Now there are more than 100 Ethiopian coffee exporters sending product all over the worked with Germany and Japan being the major importers. South Africa hasn’t been on the radar screen – until now.

Three of these leading exporters will be exhibiting at Africa’s Big Seven offering a wide range of different coffees new to the country.

They will be competing with several other international and local coffee suppliers exhibiting at this year’s expo which takes place at Gallagher Convention Centre Midrand from July 19-21.

Local company Sprada is a leading supplier of Swiss manufactured coffee machines. The company also supplies coffee, consumables and accessories sold in South Africa. Sprada will be exhibiting nine different coffee blends and unique machines which brew their coffee to perfection. Eileen Klotz from Sprada believes that AB7 provides the platform from which their products can reach local and international clients. “We want to take our product from Cape to Cairo and beyond!” says Eileen.
However, Sprada will be competing against international supplier Closetrade 200053 cc.  Closetrade represents Kenyan companies that sell speciality Arabica coffee and black tea worldwide. “We will be looking to do business with wholesalers, retailers and consumers including hotels and coffee shops,” says Bernard Kimenye, CEO of Closetrade 200053 cc. “Currently doing business in South Africa and East Asia, we are looking to expand,” he continues.

Mozambican coffee exhibitor Café Sol has also signed up for AB7. Café Sol hopes to establish partnerships in distribution or to procure agents to help promote and expand the brand in South Africa. With two distinctive roasts on display in re-sealable packaging, buyers shouldn’t miss out on this opportunity!
As a company busy setting up a branch in South Africa, Bistro Products is looking to mingle with premium players in the food and beverage industry in Africa. With the latest innovation in teas, Bistrotea simply defines ‘Genuine Lifestyle Hospitality’. Bistro Products’ Tea Portion of Design(tpod) allows the pouching of premium teas which can be enhanced with natural tea extracts. The tpod is designed to combine the teabag with a teaspoon. “Bistrotea is simply smart ...it enables proper dosage without wastage, it doesn’t drip - neither does it need wringing! It is also a perfectly well-designed stirrer,” says Bob van Mieghem, Bistro Products’ Managing Director.
The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field, through the processing, packaging and marketing phases eventually culminating in retail sales. 
The last event attracted 7,128 buyers from 43 countries.

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Argentinean Chicken Suppliers
Target the African Market at IFMA

IFMA, the International Fair for the Meat Industries of Africa, will be at this year’s Africa’s Big Seven (AB7) which takes place from 19 to 21 July 2009, at Gallagher Convention Centre, Midrand. This biennial event is the 6th in the series showcasing a variety of suppliers to the meat industry as well as hosting a “Meat Management” conference.  

There will be an Argentinean Pavilion at this year’s show with products from over 14 top poultry suppliers to the trade. Targeting the African import market with their variety of products, Argentina is determined to make long-lasting deals at the show.

This country is currently the third biggest exporter of broiler meat to South Africa. South Africans’ consumption of chicken is on the increase - with the domestic per capita consumption of chicken having increased by 34% from 16.7 kg to 22.41 kg during the period 1994 to 2005. According to the international trade statistics, imports from Argentina to South Africa of meat and edible meat offal, fresh, chilled or frozen – suitable for human consumption – was valued at US$21 627 000 in 2005.

The pavilion will be no “poultry affair” with top quality companies from this South American country displaying their full poultry product ranges. You’ll be able to find anything from raw to cooked to frozen product. Whole birds, cuts, heavy hen, chicken giblets, sausages and everything in-between.

C.AlI.S.A. Complejo Alimentario S.A, a subsidiary of Grupo Motta will form part of the Argentinean group this year. The World Confederation of Businesses (Worldcob) distinguished the Motta Group with the coveted “Bizz Awards” in 2006 for business excellence. The “Bizz Awards”, organised every year by the Worldcob, is an exclusive event that honours, distinguishes and celebrates proven business excellence. The Bizz Awards’  message in 2006 was centred around “The Company – The Family – The Company; the way of being competitive as a Family Business within a globalised world, before the watch of multinationals”.

Africa’s Big Seven (AB7) Expo is the largest event of its kind in Africa. It’s the only expo on the continent that provides a platform and facilitates wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, says John Thomson, Managing Director of Exhibition Management Services, organisers of the event. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, Service & Equipment; and, and Retail Solutions.

The event is supported and endorsed by the South African National Halaal Authority and Halaal World.

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Overcoming Challenges in the Food and Beverage Industries
Food and Beverage “African” Conference at
Africa’s Big Seven (AB7)

How is the current economic climate affecting the food and beverage industry? What are some steps your organisation can take to overcome some of the challenges? These are some of the questions that will be answered by André Rosslee, General Manager of Manufacturing at ABSA Bank, when he addresses the upcoming Food and Beverage “African Conference”, which takes place at Africa’s Big Seven (AB7) from 20 to 22 July at Gallagher Convention Centre, Midrand.

The latest figures published by Statistics South Africa show a sharp decline of 5.3% in the total income for the food and beverage sector in March 2009, compared to March 2008. Nevertheless some sectors of the industry have shown growth – such as takeaway and fast food outlets, as well as restaurants and coffee shops. Rosslee’s presentation will highlight which industries are most likely to be affected by the slowdown, whilst outlining practical ways to overcome obstacles.

“It is definitely not business as usual,” says Rosslee. “2009 has already presented us with challenges that most business owners have never experienced before”. He believes that optimising efficiency is a key priority if profit levels are to be sustained and urges businesses to assess their financial and operational strategies.

In addition, Rosslee suggests that owners and operators carefully consider the “controllable” factors within their organisations, in order to build more resilient and sustainable businesses. “In doing so you will better withstand the onslaughts we are currently experiencing,” he concludes.

Other topics that will be addressed during the two-day conference include:

  • “Analysing the Amendments to the Agricultural Product Standards Act and How They Impact Your Day-to-day Processes” by Billy Makhafola, Assistant Director of the Food Safety and Quality Assurance Directorate, Department of Agriculture;
  • “Analysing the Impact of Street Vendors on the Food Industry and the Role that They Play in Ensuring Food Safety for Consumers” by Dr. Aubrey Parsons, Scientist at Nimue Skin Technology;
  • “Ensuring the Safety of Incoming Ingredients” by  Rolf Uys, Manager of AIB International; and,
  • “Chemical and Microbiological Food Scares: What Lessons Have We Learnt?” by Dr. Lucia Anelich, Manager of Food and Safety Initiative, Consumer Goods Council.

The Food and Beverage ‘African Conference’ is the only one of its kind - addressing challenges from the “farm to fork” and from the “can to coaster”. The Conference caters for the entire food and beverage markets.

AB7 is the largest expo of its kind in Africa. 2009 Sees exhibiting companies from 35 different countries. “It’s the only trade event on the continent that provides a platform and facilitates wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, says John Thomson, Managing Director of Exhibition Management Services (EMS), organisers of the event. AB7 showcases products and services from fresh and produced foods, to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

The seven co-located events to be found at AB7 are: Agri-Food - Manufacturers and Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food and Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, Service and Equipment; and Retail Solutions.

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Supplying Africa with Trade Solutions
Africa’s Big Seven (AB7)

Why go overseas to look for new business opportunities when Africa’s Big Seven (AB7), the continent’s largest food and beverage industry event, is showcasing over 300 exhibitors from 35 countries – all  in one place and at one time and all looking to develop trade opportunities? AB7 is the most international trade event of its kind - offering phenomenal opportunities for both the sourcing and selling of products.

Scores of international companies are looking to launch into the African market through this highly regarded trade show. “AB7 is the only expo on the continent that provides a platform and facilitates wide-ranging business opportunities,” says John Thomson, Managing Director of Exhibition Management Services (EMS), organisers of the event. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as manufacturing processes and retail solutions. The 2009 event is scheduled for 19 to 21 July at Gallagher Convention Centre in Midrand, Johannesburg, South Africa. Opening day is traditionally a Sunday to allow hard-pressed businessmen time to attend.

“It’s not just South African companies reaping the benefits,” continues Thomson. “More and more export-hungry international companies are seeing AB7 as a springboard into African markets. AB7 is providing a vital conduit for trade – both within our continent and across the globe”. “More and more international companies are seeing Africa as a good investment opportunity,” he continues. “With a stable economy; Africa is looking better and better compared to other emerging markets. Business opportunities arise not just from exhibitors to visitors to the show, but a large number of deals were signed between exhibitors at last year’s show,” says John Thomson.

Exciting “must sees” at this year’s show include:

  • From Thailand: Thai snack food and confectionary manufacturer JC Interfood Co Ltd will be exhibiting for the first time. “As an exporter of snacks and confectionaries from Thailand, this show is a great opportunity for us to procure business in Africa,” says Kitipat Rianchaivanich of JC Interfood.

  • From Denmark/The Netherlands: Danish meat processing company MPS will be using AB7 as an opportunity to interact with manufacturers of meat and dairy products. The company would like to meet manufacturers of meat and dairy products and interact with retailers because of their activities in the warehousing of products.
  • From Ukraine: Ichnyansky - the only company in the Ukraine that produces condensed milk products - will be showcasing their product range. “We are using AB7 as our launch pad into Africa,” says Kovtun Elena, from Ichnyansky’s Commercial Department. “We hope to meet many importers and distributors at the show.”
  • From Spain: First-time exhibitor Aguas de Mondariz will be launching their Spanish Mondariz natural mineral water in glass and PET (polyethylene terephthalate-plastic) formats.
  •   From China: A number of Chinese companies will be showcasing their latest technical innovations. Hangzhou Ruijiang Chemical Co. Ltd - a leading manufacturer of food ingredients - will be displaying a range of products which includes sodium, erythorbate, phosphates, citric acid and vital wheat gluten.
  •   From Ethiopia: Six Ethiopian companies will be exhibiting at Africa’s Big Seven Expo for the first time, with a huge variety of products available. Brook Mamo, Arcader (Pty) Ltd’s Group Marketing Manager says: “All our exhibitors wish to meet manufacturers, importers, distributors, agents, wholesalers and retailers. As companies that have never exported into Africa before, they are looking forward to the show.”  Products that will be displayed include high-quality honey and coffee.
  •  From Germany: German company Nölken Hygiene Products GmbH will be bringing its latest product range “Babyline Mom” to AB7.  ‘Babyline Mom’ is a new care line for pregnant women. “The expo creates a great opportunity for us to make new contacts in South Africa and to build awareness,” says Head of Sales, Thomas Schnitter. “We are really looking forward to this year’s show and hope to conclude some good business deals.”
  • From South Africa: Popular brand Craze Cooldrinks will be taking centre stage at AB7. Launched by South African Beverage Industries (SABI), Craze Cooldrinks is available in nine mouth-watering flavours and is a ‘young, funky, trendy and cool’ drink.  “We are looking forward to a great response this year to our Craze Cooldrinks,” says Bilqis Akoodie, Chief Operating Officer of SABI.

Food safety and quality management systems company G2lobal will be making its début at this year’s AB7. “We would like to meet major manufacturers, exporters, distributors and retailers in the food sector,” says Aileen Krige, G2lobal’s marketing manager. G2lobal is one of a growing number of companies that have identified AB7 as a platform to reach both the local and international markets.

Leading company and first-time exhibitor Shenk’s will be using AB7 as a platform to grow its markets. The company is an importer of Woebers Horseradish and Mustard Sauces and Shenk’s Premium Quality Sauces.  “We will be using AB7 as an opportunity to meet importers, distributors, agents, wholesalers and retailers in South Africa, as well as other African countries,” says owner Michael Shenker. “AB7 is the perfect place to seek business opportunities in Africa”.
AB7 will also be hosting a number of conferences at this year’s expo, highlighting a range of issues. This year’s conferences include:

  • IIR’s 3rd Annual Excellence in Meat Management Conference – ensuring excellent manufacturing and agriculture throughout the meat value chain. For more information contact the Institute for International Research on +27 11 771 7000 or email registrations@iir.co.za or visit www.iir-conferences.co.za.
  • The 3rd Agribusiness Africa Conference – developing and financing agribusiness in Africa and Intra-Africa trade, as well as market linkage. For more information contact Agrifica on +27 12 804 9729 or email agrifica@agrifica.co.za.
  • The 4th International South African Halaal Conference – offering understanding into the world of Halaal. For more information contact SANHA on +27 31 207 5768 or email applications-kzn@sanha.org.za or visit www.sanha.org.za.
  • The Food and Beverage African Conference – the only conference to address all your challenges from farm to fork and can to coaster. For more information contact the Institute for International Research on +27 11 771 7000 or email registrations@iir.co.za or visit www.iir-conferences.co.za.

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Chinese Pharmaceutical Companies Probing the South African Market

China – one of the world’s largest exporters of medical and pharmaceutical products is using the upcoming Africa’s Big Seven (AB7) to expand and explore new markets in Africa.  According to event organiser John Thomson of Exhibition Management Services, the China Pavilion will host over 23 companies with a wide range of products. AB7 takes place at Gallagher Convention Centre, Midrand from 19 to 21 July.

China’s pharmaceutical industry has had strong exponential growth over the past few years. According to statistics from China Customs, pharmaceutical exports reached over US$ 9.6 billion for the first eight months of 2008, up 38.7 percent over a year earlier.

There are over 4 708 pharmaceutical producers in China. According to the Department of Trade and Industry China exported pharmaceutical products to the total of US$ 82,783 and imported around US$ 155,586 of pharmaceutical products in 2007. “AB7 provides a much needed portal for two-way trade opportunities in the pharmaceutical sector.” confirms Thomson.

Chinese pharmaceutical companies exhibiting at AB7 include:

  • Kunming Pharmaceutical Corporation – manufacturers of natural drugs and pharmaceutical sundries.
  • Qujing Bohao Biotech Company – manufacturers of Marigold flower particles used in feed, food, medicine, cosmetics and other industries.
  • Shanghai Honghao Chemicals – manufacturers of medicine, health products, health foods and cosmetics.
  • Yunnan Baiyao Group – manufacturers of pharmaceutical products, cosmetics, aerosols, health care products, health foods and organic products.

“AB7 is the only expo on the continent that provides this platform and facilitates wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, continues Thomson

AB7 has been running for many years and has earned a solid reputation for ‘delivering’. Of the over 7,000 visitors that attended in 2008, 85% said they found the event of value, 91% said they would visit again in 2009 and 81% said they would recommend that business colleagues also attend.

With credentials like this, no wonder AB7 keeps growing its exhibitor and visitor numbers.  “Business opportunities arise not just from visitors to the show”, Thomson continues. “A number of deals have signed between exhibitors in the past”

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A Taste of New Food and Beverage Trends and Technologies
Africa’s Big Seven Expo
19 – 21 July, Gallagher Convention Centre

The solid growth in the primary agricultural sector over the past four decades has brought with it both challenges and opportunities. Agriculture has grown by an average of 11.8% per annum since 1970, with the value of commercial agricultural production in South Africa estimated at R98 billion in 2007. As the food and beverage sectors continue to grow, so to do the issues around food and beverages, in particular safety and quality. A number of these issues will be highlighted at the Food and Beverage Conference which takes place as part of Africa’s Big Seven from 19 to 21 July 2009 at Gallagher Convention Centre in Midrand.

Genetically Modified Organisms
Despite the current downturn in the economy, the volume of food and drink sales remain stable – and this is unlikely to change. But newer technologies and developments such as Genetically Modified Organisms (GMOs), food safety and food quality are becoming increasingly important. The Food & Beverage Conference will address a number of trends, technologies and challenges.
The term genetic modification is described as a set of technologies designed to alter the genetic make-up of organisms such as plants to increase maturation rates and quality of nutrition.
South Africa has become a leader in the use of GMO technology, and in 2004 passed legislation to regulate GMO use. But while a handful of other African countries - including Kenya, Nigeria and Tanzania - are looking at creating new laws to allow planting of GMO crops, many others ban or strictly control imports. Traders say South Africa's GMO status has made it more difficult to shift products – for example its three million tonne maize surplus.

In 2004, the global area planted with biotech crops was 81 million hectares (ha) in over 17 countries, an increase of 20% increase since 2003. About 27 million ha are now being planted in 11 developing countries. However, 99% of the area planted globally with GMOs in 2004 was located in only four countries, with the United States planting 47 million ha (58%), followed by Argentina (16.2 million ha, or 20%), Canada (5.4 million ha, or 6.6%) and Brazil (5 million ha, or 6.1%). The most popular genetically modified (GM) crops are soybean, maize, cotton, and canola. GM crops currently available in South Africa include insect resistant yellow and white maize, herbicide tolerant soybean, and insect resistant cotton (http://soer.deat.gov.za/themes.aspx?m=521). Dr. Bernard Cole, a Food Science Consultant, will be speaking about the exploration of current and future trends of (GMOs) both internationally and locally. In particular, Dr. Cole will be focusing on the latest GMO developments within South Africa, the international trends in GMO productions. He will also review the concerns about GMO products.

Food Safety
As we approach the FIFA 2010 Soccer World Cup, the safety and quality of food is rising in importance. Lynn la Grange, Manager: Food and Health Certification at SABS Commercial will be talking on “Critically analysing the potential benefits of the process-based approach to conducting audits in your organisation”. Lynn highlights a number of food scares in recent years that South Africa has had to deal with. 600 children were poisoned in 1999 at the opening of the All Africa Games. In March 2002 the Gauteng Health Department urgently recalled the Budget Beater (pilchards in tomato) from the market. The Sudan Red food scare story broke on 20 March 2005. Immediately after the news was published, all major supermarket chains removed foods that tested positive. South Africa cannot afford to be lax on food safety and quality.

During the 64 scheduled matches with an average of 42,500 spectators per match, 14 million litres of beverages will be consumed. In addition the fans will consume 116.5 tons of cereals, 93.2 tons of bread, 69.9 tons of bacon, 4.7 million eggs, 311 777 litres of milk – not to mention burgers, pies and snacks.

She asks: “Will local producers be able to cope with the demand? Will the suppliers manage to keep these vast amounts of food safe and free from spoiling?” Lynn advocates a process-based approach to conducting audits within organisations. By conducting regular audits and focusing on the manufacturing process, organisations can ensure the highest quality products and provide a means for measuring the losses occurred.

The latest technological developments and how they can assist in improving the safety and quality of all products will be addressed by Andrew Murray of Andrew Murray Consulting. A food processing consulting engineer, Murray has been outspoken about the low standard of equipment used in many South African food-processing factories. Putting more strain on the industry are recent developments such as increased globalisation and the consumer lifestyle move to eating away from home, as well as the increase in food-borne diseases. Consequently, engineers are having to pay more attention to hygiene design.

Africa’s Big Seven (AB7) Expo is the largest event of its kind in Africa. It’s the only expo on the continent that provides a platform and facilitates wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, says John Thomson, Managing Director of EMS. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, Service & Equipment; and, and Retail Solutions.

The event is supported and endorsed by the South African National Halaal Authority and Halaal World.

For more information on the event, contact Lineke Fleischer, Exhibition Manager: Africa's Big Seven Exp. Exhibition Management Services (Pty) Ltd. Tel: +27-11-783 7250. Fax : +27-11-783 7269. e-Mail: admin@exhibitionsafrica.com
Website: www.exhibitionsafrica.com
Issued by: CVL Consulting

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South African Hospitality Industry “Fattens-Up”
During 2010 FIFA Soccer World Cup

Africa’s Big Seven (AB7) 2009

With the FIFA 2010 Soccer World Cup less than 16 months away, opportunities within the food and beverage sector for this global event are being consumed at a phenomenal rate. The upcoming FoodBiz Africa will provide a vital link between suppliers and companies procuring for the event. FoodBiz Africa takes place at Africa’s Big Seven (AB7) from 19 to 21 July at Gallagher Convention Centre, Midrand.  

“The window of opportunity for companies to get a slice of the FIFA 2010 Soccer World Cup pie is almost closed,” says John Thomson, Managing Director of Exhibition Management Services (EMS), organiser of the event. “FoodBiz Africa is one of the last opportunities to gain access into this lucrative market – so you can’t afford not to be there!”

An estimated 42 500 spectators are expected to attend the World Cup’s 64 matches. At these matches approximately 14 million litres of beverages will be served. 116.5 tons of cereal, 93.2 tons of bread, 69.9 tons of bacon, 4.7 million eggs and 311.777 litres of milk will be consumed. Not to mention the burgers, pies and snacks that will be on offer.

Halaal food is one of the sectors set to profit from the FIFA 2010 Soccer World Cup. “With the global interest in soccer and with the added incentive of an African team making the quarter-finals, an influx of Muslims from the rest of Africa is anticipated,” according to Ebi Lockhat, Public Relations Officer for the South African National Halaal Authority (SANHA). The global Halaal market is worth a whopping US$ 580 billion, with the estimated Muslim population at almost 400 million, in Africa alone.

Lockhart continues, saying: “Over the years there has been an increasing focus on Halaal issues at AB7. SANHA continues to support the expo and the networking opportunities it affords us – we look forward to this year’s event!”

Africa’s Big Seven is supported and endorsed by the South African National Halaal Authority and Halaal World.
The latest SA statistics reflect that the total income generated by the food service industry in 2007 was R28.3 billion. Restaurants and coffee shops accounted for 49% of the total income, followed by take-away/fast-food outlets at 27%, caterers at 17% and other catering services at 7%. “These figures are expected to climb the closer we get to 2010. “Equip your company with the tools, market trends and strategic partners to ‘fatten-up’ your opportunities in the build-up to the FIFA 2010 Soccer World Cup”, encourages Thomson.
Target Audience
FoodBiz Africa targets visitors from both the food service and hospitality industries. Companies that supply the catering as well as retail markets now no longer need to exhibit at two different events.  

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food service & equipment; and Retail Solutions. These seven events will all be hosting individual conferences with speakers of the highest calibre addressing all aspects of the industry and providing both exhibitors and visitors with highly beneficial information.
The Food & Beverage conference is another feature at this year’s show. It takes place from 20 to 22 July 2009 at Gallagher Convention Centre in Midrand.
Speakers include:

  • Lynn la Grange, Manager: Food & Health Certification, SABS Commercial (Pty) Ltd - Analysing the potential benefits of the process-based approach to conducting audits in your organisation.
  • Dr. Bernard Cole, food scientist consultant - The current and future trends of Genetically Modified Organisms (GMOs) both internationally and locally.
  • Andrew Murray of Andrew Murray Consulting - The latest technological developments and how they can assist in improving safety and product quality.

AB7 is the only expo on the continent that facilitates wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services.
For more information on the expo, contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo: Exhibition Management Services Pty Ltd (EMS).
Tel: +27-11-783-7250. Fax: +27-11-783-7269.
E-mail: admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.

Issued by: CVL Consulting

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Africa’s Big Seven can Transform
Ghana’s Agricultural Trade Industry

Ghana is currently South Africa's second largest trading partner in West Africa. Total trade between the two countries has increased from $135.59 million in 2000 to $1,135.48 million at the end of 2006 this is an increase of 1100% within six years. The prospect for increased trade between the two countries continues to boom – and the trade possibilities for the food and beverage sector remain strong. Africa’s Big Seven the seven-in-one trade event that covers all aspects of the food and beverage industries offers a crucial platform to facilitate these growing opportunities. This year’s event takes place from 19 to 21 July 2009 at Gallagher Convention Centre in Midrand.

Africa’s Big Seven Expo received major support from Ghana last year with exhibitors such as Papaya & Mango Produces & Exporters Association of Ghana, Silwood Farms, Biakoye Farmers Cooperative Society and Ghana Export Promotion Council showing there goods. With major players of the Ghanaian government as well as economic contributors attending Africa’s Big Seven this year is hoping for the same great turnout with even more major deals being made. Exhibitor numbers have not yet been confirmed so book your place and join the market leaders. A number of exhibitors signed lucrative deals and formed relationships with existing and potentials clients. (will put comment in)

“The trade figures for Ghanaian companies exporting to South Africa are extremely phenomenal, says John Thomson Managing Director of Exhibition Management Services, organisers of the three-day event. “In 2007 South African food imports from Ghana totalled R 6 232 000for prepared food stuffs, beverages, spirits and vinegar. Imports on vegetable products totalled R 350 000 in 2008 – an increase of over 190% from 2007.” Ghanaian companies are seizing the opportunity to grow their export market with South Africa.

Africa’s Big Seven – the only event of its kind on the continent - is proving increasingly worthwhile for those companies that exhibit. The fact that AB7, unlike many trade shows, actually delivers sales was reinforced by Wayne Bateman, project manager at the Johannesburg Chamber of Commerce & Industry. The SMME Export Development Programme that he heads had eight new prospective exporters exhibiting under the JCCI banner. “We had export enquiries to the value of R 16,5 million (US$ 1, 65 million)” said Bateman. “We are very happy with the outcome and are looking forward to more business in 2009”.
But it’s not just the Africa presence that is growing at AB7: international companies, exporters, traders and joint venture seekers see the event as a cost-effective entrée into the markets of the continent. Last year’s representation from 19 countries is already swelled by the confirmed addition of Argentina, Indonesia, Iran, Malaysia and the United Kingdom for 2009. “AB7 is becoming a global event”, continues Thomson.
AB7 – its name derives from the seven elements that make up the event – is the largest event of its kind in Africa. It’s the only expo on the continent that provides such a platform and facilitates such wide-ranging business opportunities, networking possibilities and the chance to gain international recognition for your goods and services”, says Thomson, Managing Director of EMS. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as retail manufacturing processes.

“Business opportunities arise not just from visitors to the show”, Thomson continues. “A number of deals were signed between exhibitors”.

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers & Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food & Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, service & equipment; and Retail Solutions.

Included in the above line-up and cutting across all sectors is “Halaal World”. With Halaal Food being one of the fastest growing food sectors around the globe, currently estimated at a worth of US$ 580.91 billion, Halaal World will once again form part of AB7. This sector’s focus will be on highlighting the various opportunities available for Halaal foodstuffs and Fast Moving Consumer Goods (FMCG).

AB7 has been running for many years and has earned a solid reputation for ‘delivering’. Of the over 7,000 visitors that attended in 2008, 85% said they found the event of value, 91% said they would visit again in 2009 and 81% said they would recommend that business colleagues also attended.

This growing attendance adds increasing value to all stakeholders according to Lwazi Mhlongo, Agri-Business and Marketing Manager, National Agricultural Marketing Board – Swaziland. She went on to say “What was interesting to see was the amount of trade going on, the information sharing and the networking. Interesting to note as well was the country representation. More and more African countries are participating in agriculture
related trade which is very encouraging.”

With credentials like this, no wonder AB7 keeps growing its exhibitor and visitor numbers.

Ghana is the world’s second largest cocoa producer and is set to process up to 380.000 tons by the middle of this year. With a market that is rich in raw materials and agricultural produce there are huge trade possibilities within the country. The Ghanaian government is looking for new investment opportunities as a way of diversifying the economic market.

For more information on the expo, contact Lineke Fleischer, Exhibition Manager of Africa's Big Seven Expo: Exhibition Management Services Pty Ltd (EMS).
Tel: +27-11-783-7250. Fax: +27-11-783-7269.
E-mail: admin@exhibitionsafrica.com. Website: www.exhibitionsafrica.com.

Issued by: CVL Consulting

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Four Reasons Not to Miss Africa’s Big Seven (AB7)

If you are working in the food and beverage industry, Africa’s Big Seven (AB7) is an event not to be missed. The biggest trade expo of its kind in Africa, AB7 will take place from 19 to 21 July at Gallagher Convention Centre in Midrand, Gauteng, South Africa. The show has something for everyone in the industry. Here are four good reasons why you need to be there.
 
Reason 1
Entrance is free. The show is open to the retail and trade industries. This means anyone and everyone who sells fresh and packaged products to the public can experience AB7 first hand.

Reason 2
Find out about the latest industry technologies and product advancements. With a vast line-up of products and equipment, what better way to gain a competitive advantage than to see the latest developments.

Reason 3
Network with the industry leaders and innovators – global and local. The “cream of the crop” will be at AB7 this year. Over 239 companies from 43 countries participated last year. Event organisers, Exhibition Management Services, are confident that this year’s show will be even bigger and better.

Reason 4
The FIFA 2010 Soccer World Cup. With this international event coming up, why not attend AB7 and give your shop the edge over your competition?

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases to eventually culminating in retail sales.

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Retail Refrigeration under the Spotlight:
Africa’s Big Seven

V3 Industries, a South African manufacturer of a range of self-contained and remote refrigeration cabinets, have selected the FoodBiz Africa expo as a launch pad for a range of new products.

FoodBiz Africa is an integral part of Africa’s Big Seven (AB7), an annual event that takes place this year from July 19-21 at the Gallagher Convention Centre, Midrand Gauteng.

The fact that the 2008 edition of AB7 attracted 7,128 visitors from 43 countries, 91% of whom responded positively to a survey saying they would visit again, played a major role in this decision.

According to Sales Director Johnny De Nobrega, a new combination upright freezer known as ‘The Elephant’ will be unveiled at the show.

This is in addition to V3/s new range of cool-cab cabinets as well as their new DIY shopfitting concepts. De Nobrega also emphasised that they would be demonstrating the effectiveness of enhanced airflow movement in these cabinets.

He went on to say ‘We have invited several international clients and suppliers to visit us at FoodBiz Africa and are thrilled that Danfoss are going to be providing a panel of experts to answer any and all questions at our stand”.
FoodBiz Africa targets South Africa’s well-developed food service industry, which represents the fastest growing sector of the food market. “It provides a one-stop shop for its visitors who expect to see companies involved in food and drink technology, quality assurance, packaging, management systems, production and process engineering as well as retail solutions,” says John Thomson, Managing Director of Exhibition Management Services, organisers of the event. “It is not only government export bodies that see AB7 as a springboard into African markets. Export-hungry companies from Argentina, Australia, Britain, China, Turkey, Germany, Korea, India, Iran, Pakistan, Malaysia, Thailand, the Netherlands, Spain, Indonesia, Ukraine and the USA have all signed contracts to exhibit at this year’s event,” he continues.
The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field, through the processing, packaging and marketing phases, eventually culminating in retail sales.

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A Tender Game -
Excellence in Meat Management Conference

How does one successfully trade in the globalised meat market, manage the ever-changing needs of the consumer, whilst operating profitably? What are the implications of the draft regulations of game meat? Will the hosting of the 2010 FIFA Soccer World Cup in South Africa affect the meat industry? How are the recent meat scares affecting the industry? Are South African consumers ready for organic meat? These and other challenges currently facing the meat industry will fall under the spotlight at the third annual “Excellence in Meat Management Conference (MMC)” which takes place during IFMA, the International Fair for the Meat Industries of Africa at Gallagher Convention Centre, Midrand, Gauteng, South Africa from 20 to 22 July 2009.

Meat companies around the globe face increasing pressures. Global demand for meat is at an all-time high, but the industry is complex. Not only are profit margins slim, but so are the margins for error. The aim of the three-day conference is to equip delegates with the knowledge they need to continue operating in an increasingly competitive environment, whilst striving for excellence and higher standards. Topics on the Conference Agenda include:

1)Analysis of the draft regulation on game and crocodile meat by Dr Tersius Berg - Assistant Director, Meat Inspection: Department of Agriculture).

2)Meat quality and safety – what steps can South Africa take to achieve high levels of quality and safety? By Linda Jackson – Facilitator: Von Holy Consulting.

3)Examining the recent meat scares – how they are affecting the industry by Dr Graham Campbell – Director: Academy of Good and Quality Management.

4)The future of organic farming in South Africa and how it will affect the industry by Tim Jackson – Manager: Bio-Dynamic and Organic Certification Authority.

5)How ready South Africa is for the meat demands facing the FIFA 2010 Soccer World Cup by Paul Harris – Technical Manager: QK Meat South Africa.

6)International consumer trends and how they affect the industry by Dirk de Monte – Manager: Shoprite.

A new addition to this year’s programme is a Panel Discussion exploring how the formation of a single body to control the safety of meat will impact on the industry. Participants include Dr Tersius Berg - Assistant Director, Meat Inspection: Department of Agriculture; Dr Gerhard Neethling – Manager: Red Meat Abattoir Association; and, Andries Pretorius - Chief Director: Department of Health.

The three-day conference also includes a tour of IFMA as well as the other components of the Africa’s Big Seven expo.
A biennial event, IFMA Africa 2009 is the sixth in the series and covers all aspects of the meat industry - from abattoir design, right through to retail ready products. Many elements of IFMA complement the FoodTech Africa exhibit profile and vice versa, with packaging being a particularly important component of both. The Fair is well supported by both international and local exhibitors keen to network with industry executives from across the African continent.
The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field, through the processing, packaging and marketing phases, eventually culminating in retail sales.

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Scores of International companies are looking
to launch into the Africa market through the
highly regarded trade show Africa’s Big Seven.

Visited by buyers from 43 countries in 2008, this expo hosted exhibitors from 19 countries. That total has already reached 27 for 2009 with negotiations fro other national pavilions still ongoing at the time of going to press.

Some of the new companies who will be at Africa’s big Seven (AB7) this year include:

From Thailand:
Thai snack food and confectionary manufacturer JC Interfood Co Ltd will be exhibiting for the first time. Introduced to AB7 at the Gulfood Fair in Dubai, the company was intrigued by the opportunity to do business in Africa. “As an exporter of snacks and confectionaries from Thailand, this show is a great opportunity for us to procure business in Africa,” says Kitipat Rianchaivanich of JC Interfood.

From Denmark/The Netherlands:
Danish meat processing company MPS will be using AB7 as an opportunity to interact with manufacturers of meat and dairy products. Annet Emaus-Ordelman in MPS Marketing Communication Department says: “MPS would like to meet manufacturers of meat and dairy products (e.g. slaughterhouses, milk/dairy/cheese processing plants). We would also like to interact with retailers because of our activities in the warehousing of products.” MPS is a global market leader in the development, production and installation of high-tech slaughtering systems.The company is currently exporting world-wide, including to several North African countries. MPS’ product range includes slaughtering lines for the red meat industry, as well as wastewater treatment systems for the poultry and dairy processing industry. With its commitment to ISO standards MPS is focused on high quality products and services.

From Ukraine:
Proud of the quality of their products, Ichnyansky - the only company in the Ukraine that is currently producing condensed milk products - will be showcasing their range of products. “We are using AB7 as our launch pad into Africa,” says Kovtun Elena, from Ichnyansky’s Commercial Department. “We hope to meet many importers and distributors at the show.”

From Spain:
Aguas de Mondariz searched the Internet for influential food and beverage shows in Africa. “We came across AB7 whilst looking for a show at which we could launch our bottled “Mondariz” brand of natural mineral water,” says Miranda Clegg, Director of Exports at Aguas de Mondariz. “We are particularly interested in Southern African territories.” Aguas de Mondariz will be launching their Spanish Mondariz natural mineral water in glass and PET (polyethylene terephthalate-plastic) formats. In addition the company will be showing their limited edition “Elite by Mondariz” products, which are packaged in glass. Renowned for its health-giving properties and remarkable taste, Mondariz has attracted the attention of international personalities including Rockerfeller III and several kings of Spain. Today, Elite Mondariz attracts loyal drinkers from around the globe. 

From China:
A number of Chinese companies will be showcasing their latest technical innovations at Africa’s Big Seven. Hangzhou Ruijiang Chemical Co. Ltd - a leading manufacturer of food ingredients - will be displaying a range of products which includes sodium, erythorbate, phosphates, citric acid and vital wheat gluten available for exporting. This is a stand not to be missed. Fufeng Food is a technological leader in the production of Xanthan Gum which is used as a safe food additive. An environmentally friendly product, Xanthan Gum is widely used as a resistant thickener, emulsifier and a high velocity filling agent in various foods and beverages.

From Ethiopia:
Six Ethiopian companies will be exhibiting at Africa’s Big Seven Expo for the first time, with a huge variety of products available. Brook Mamo, Arcader (Pty) Ltd’s Group Marketing Manager says: “All our exhibitors wish to meet manufacturers, importers, distributors, agent wholesalers and retailers. As companies that have never exported into Africa before, they are looking forward to the show.”  Products that will be displayed include high-quality honey from Sonia Enterprise P.L.C, coffee from Ayal Damtew International Trading P.L.C, Arabica coffee from Almaz Zeleke Trading P.L.C, sweet honey from Beza Mar Agro-Industry P.L.C, as well as the aromatic flavours of Mullege P.L.C’s coffees. Ethiopia’s largest agro-industry organisation, Elfora will also be exhibiting.

From South Africa:
Popular brand Craze Cooldrinks will be taking centre stage at (AB7). Launched by South African Beverage Industries, Craze Cooldrinks is available in nine mouth-watering flavours and is a ‘young, funky, trendy and cool’ drink.  “We are looking forward to a great response this year to our Craze Cooldrinks,” says Bilqis Akoodie, Chief Operating Officer of South African Beverage Industries.

Food safety and quality management systems company G2lobal will be making its début at this year’s Africa’s Big Seven (AB7). “We would like to meet major manufacturers, exporters, distributors and retailers in the food sector,” says Aileen Krige, G2lobal’s marketing manager. G2lobal is one of a growing number of companies that have identified AB7 as a platform to reach both the local and international markets.

Leading company and first-time exhibitor Shenk’s will be using AB7 as a platform to grow its markets. The company is an importer of Woebers Horseradish and Mustard Sauces and Shenk’s Premium Quality Sauces.  “We will be using AB7 as an opportunity to meet importers, distributors, agents, wholesalers and retailers in South Africa, as well as other African countries,” says owner Michael Shenker. “AB7 is the perfect place to seek business opportunities in Africa”.

From Germany:
German company Nölken Hygiene Products GmbH will be bringing its latest product range “Babyline Mom” to AB7.  ‘Babyline Mom’ is a new care line for pregnant women. “The expo creates a great opportunity for us to make new contacts in South Africa and to build the awareness we created for our products last year,” says Head of Sales, Thomas Schnitter. “We are really looking forward to this year’s show and hope to conclude some good business deals.”

Africa’s Big Seven is the continent’s largest food and beverage industry event and takes place annually in Johannesburg, South Africa. This year’s event takes place from 19-21 July. Visitors who pre-register on www.exhibitionsafrica.com can take advantage of the organisers Free Business Matchmaking Services.

The only event of its kind on the continent, AB7 presents a composite of seven separate but co-located events that define the various stages and specific technologies required to move produce from the field through the processing, packaging and marketing phases eventually culminating in retail sales.

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Bakers Village – Mixing the Art of Baking
with the Science of Quality

If you are looking to enhance your bakery products, then this year’s Interbake Africa is an event you cannot miss. From recipes to ingredients, to equipment and accessories, Interbake Africa is the only event of its kind on the continent and is a “one stop shop” for bakers. This year’s show takes place at Africa’s Big Seven (AB7) from 19 to 21 July at Gallagher Convention Centre, Midrand.

One of the companies taking part in this year’s Bakers Village is African Pan Company, specialists in the art of refurbishing bread pans, trays, lids, trolleys and racks. Through cleaning, repairing, replacing parts and recoating items, African Pan Company aids the baking industry by reducing damages, maximising product yields and reducing the use of oil – allowing for great savings. Learn more about their business and how they can help your company adapt quicker and more efficient baking practices in the future.

Thistlewood, another participant in the Bakers Village, manufactures a high-quality range of low GI products. Their low GI pie fillings and fruit toppings have been scientifically developed and approved, making them oven and freeze stable, with the added advantage of being completely suitable for persons with diabetes.   “We are equipped to produce and develop additional baking and confectionery lines, as we work closely with highly-qualified independent laboratrists,” says Angela Leitch, Sales and Marketing Director of Thistlewood Products.

Thistlewood prides itself in co-packing and manufacturing products for some of the well- known brand names in South Africa.  Included in the co-packing division of the business is a range of carefully developed preserves, which are manufactured for the European and USA markets. “Whilst exhibiting at the show, we hope to meet influential buyers from the retail bakery and confectionery sectors. Specifically those who are interested in offering their consumers a healthier way to enjoy their treats - without the accompanying feeling of guilt!” continues Leitch.

Advanced Bakery Management Services (ABMS) students, as well as master craftsmen from the Craft Bakers and Confectioners Association of SA (CBCASA), will be demonstrating various recipes, processes and products”, says Dave Collier, Executive Director of ABMS. “The Bakers Village will be cooking up a storm!”

Tombake (Pty) Ltd are sponsoring the baking equipment for the Baker’s Village. This includes ovens and provers, as well as mixers and table-top pastry breaks for pastry demonstrations.  The company will also provide accessories such as baking sheets, bread pans, baskets, trolleys and tables.

Interbake Africa 2009 has an exciting line-up of exhibitors and products from around the globe.
This year’s combined events – Africa’s Big Seven and SAITEX- will feature 355 exhibition stands from 30 countries!

Interbake Africa also boasts exhibitors and products from around the globe, including:

  • From China: Bakery equipment supplies, biscuit production lines, bakers yeast and additives
  • From Turkey: Pastry ingredients, baking powder, baking aids, bread improvers, and sponge cake improvers
  • From Argentina: Wheat flour
  • From Malaysia: Palm oil and cocoa butter products

 

The seven co-located events to be found at AB7 are Agri-Food - Manufacturers and Producers Expo; Pan Africa Retail Trade exhibition; FoodTech Africa - International Food and Beverage Trade Fair; Interbake Africa – Baking Ingredients, Processes and Equipment; IFMA - International Fair for the Meat Industries of Africa, FoodBiz – Food, Service & Equipment; and Retail Solutions.

The event is supported and endorsed by the South African National Halaal Authority and Halaal World.

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Supplying Africa with Trade Solutions
Africa’s Big Seven (AB7)

Why go overseas to look for new business opportunities when Africa’s Big Seven (AB7), the continent’s largest food and beverage industry event is showcasing over 300 exhibitors from 35 countries all in one place and at one time and all looking to develop trade opportunities. AB7 is the most international trade event of its kind - offering phenomenal opportunities for both the sourcing and selling of products.

Scores of International companies are looking to launch into the African market through this highly regarded trade show. “AB7 is the only expo on the continent that provides a platform and facilitates wide-ranging business opportunities,” says John Thomson, Managing Director of Exhibition Management Services (EMS), organisers of the event. The event showcases products and services from fresh and produced foods to speciality foods and beverages, from export to import, as well as manufacturing processes and retail solutions. The 2009 event is scheduled for 19 to 21 July at Gallagher Convention Centre in Midrand, Johannesburg, South Africa. Opening day is traditionally a Sunday to allow hard-pressed businessmen time to attend.

“It’s not just South African companies reaping the benefits,” continues Thomson. “More and more export-hungry international companies are seeing AB7 as a springboard into African markets. AB7 is providing a vital conduit for trade – both within our continent and across the globe”. “More and more international companies are seeing Africa as a good investment opportunity,” he continues. “With a stable economy; Africa is looking better and better compared to other emerging markets. Business opportunities arise not just from exhibitors to visitors to the show, but a large number of deals were signed between exhibitors at last year’s show,” says John Thomson.

Exciting “must sees” at this year’s show include:

  • From Thailand: Thai snack food and confectionary manufacturer JC Interfood Co Ltd will be exhibiting for the first time. “As an exporter of snacks and confectionaries from Thailand, this show is a great opportunity for us to procure business in Africa,” says Kitipat Rianchaivanich of JC Interfood.
  • From Denmark/The Netherlands: Danish meat processing company MPS will be using AB7 as an opportunity to interact with manufacturers of meat and dairy products. The company would like to meet manufacturers of meat and dairy products and interact with retailers because of their activities in the warehousing of products.
  • From Ukraine: Ichnyansky - the only company in the Ukraine that produces condensed milk products - will be showcasing their product range. “We are using AB7 as our launch pad into Africa,” says Kovtun Elena, from Ichnyansky’s Commercial Department. “We hope to meet many importers and distributors at the show.”
  • From Spain: First-time exhibitor Aguas de Mondariz will be launching their Spanish Mondariz natural mineral water in glass and PET (polyethylene terephthalate-plastic) formats.
  •   From China: A number of Chinese companies will be showcasing their latest technical innovations. Hangzhou Ruijiang Chemical Co. Ltd - a leading manufacturer of food ingredients - will be displaying a range of products which includes sodium, erythorbate, phosphates, citric acid and vital wheat gluten.
  •   From Ethiopia: Six Ethiopian companies will be exhibiting at Africa’s Big Seven Expo for the first time, with a huge variety of products available. Brook Mamo, Arcader (Pty) Ltd’s Group Marketing Manager says: “All our exhibitors wish to meet manufacturers, importers, distributors, agents, wholesalers and retailers. As companies that have never exported into Africa before, they are looking forward to the show.”  Products that will be displayed include high-quality honey and coffee.
  •  From Germany: German company Nölken Hygiene Products GmbH will be bringing its latest product range “Babyline Mom” to AB7.  ‘Babyline Mom’ is a new care line for pregnant women. “The expo creates a great opportunity for us to make new contacts in South Africa and to build awareness,” says Head of Sales, Thomas Schnitter. “We are really looking forward to this year’s show and hope to conclude some good business deals.”

AB7 derives its name from the seven sector specific elements that make up the event. These are: AgriFood, for producers and manufacturers; FoodTech, for production processing and packaging equipment; FoodBiz, for food service and equipment; Interbake, for bakery equipment, ingredients and supplies; IFMA, for the meat industries, Retail Solutions and Pan Africa Retail for all retail ready products and sales equipment.

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Chinese Food and Beverage Companies to Showcase Their Offerings

With China being one of South Africa’s top three international trading partners – it’s only natural that  this year’s Africa’s Big Seven (AB7) will feature a dedicated China pavilion, with over 23 Chinese exporters showcasing their diverse goods and product offerings. AB7 takes place at Gallagher Convention Centre, Midrand, from 19 to 21 July.

Since 2000, China’s trade with Africa has tripled. “This has resulted in a deluge of business opportunities for entrepreneurs - who both exhibit and visit AB7”, says John Thomson of Exhibition Management Services (EMS), organisers of the event. “AB7 is uniquely positioned to facilitate growing two-way trade opportunities.”  Over 300 exhibitors from 34 countries will be participating in this year’s show.

Chinese exhibitors will be bringing a variety of products to AB7, with something on offer for businessmen in all sectors looking for great trade opportunities. Frozen foods, preservatives, bakery equipment, chicken products and noodle machines, to additives and soy products, AB7 has something to offer everyone! With such a wide variety of products on offer at the Chinese pavilion it certainly is ‘the pavilion of plenty’.

Some of the companies exhibiting include:

  • Fufeng Group - which specialises in the design and production of Xanthan Gum. This gum is an environmentally-friendly additive used as a salt and acid resistant thickener, viscosity filling agent in food and beverage products. It is an emulsifier which improves the freeze and thaw stability of food. Fufeng prides itself in its innovations in the food and beverage sector.
  • Guangzhou Panyu Jianye - exhibiting its bakery equipment, stainless steel equipment and food processing machinery.
  • Two Thousand Machinery – showcasing its wide range of bakery equipment
  • Zhuhai Hongfu Food Mechanical Manufacturers – displaying its multifunction biscuit production line.
  • Zhuhai Ziying Biotechnology – specialists in bakers yeast, brewers yeast and food additives.

Other countries represented at this year’s show include Argentina, Brazil, Ethiopia, India, Malaysia, Sri Lanka, Thailand and Turkey.

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Chinese Food and Beverage Traders Aim to Capture African Markets

With less than three weeks to go, Chinese manufacturing exporters are gearing up for this year’s Africa’s Big Seven (AB7) taking place at Gallagher Convention Centre, Midrand, from 19 to 21 July. Over 23 companies from China have already signed up as part of the China pavilion - and this number is growing daily. With Sino-Africa trade reaching US$72 billion in the first eight months of 2008 - a 62% increase from the previous year – business opportunities in this market are plentiful, says John Thomson of Exhibition Management Services (EMS), organisers of the event.

Chinese exhibitors will be bringing a variety of products to this year’s show - with something on offer for businessmen in all sectors looking for great trade opportunities. Importers, distributors and agents  will be able to view a wide range of products - from frozen foods, preservatives, bakery equipment, chicken products and noodle machines - to additives and soy products, and lots more. With such a variety of products on offer at the Chinese pavilion it certainly is ‘the pavilion of plenty’.

Kingwin Industrial is one of the many companies exhibiting at AB7. The company is a professional supplier, exporter, producer and manufacturer of fruit and vegetable products. The company supplies garlic, ginger, onion, peanuts, shallots, pears, carrots, potatoes, pomelos, lemons and kiwi fruit. If you or your company are in the fresh fruit and vegetable business, this stand is the place to visit. Such a variety of top quality products has never been seen on the Chinese pavilion in the history of AB7, so don’t miss out on the opportunity of a lifetime to make profitable deals.

Other companies that will be showcasing their products include:

  • Dandong Junoa Foodstuff – showcasing its range of frozen fruits, vegetables, mushrooms and canned products
  • Fisino – exporters of food ingredients, canned foods, nuts, dried fruits, seafood and tomato paste
  • Goodday Food – producers of chicken powder
  • Hebei China Resource - producers of frozen fruits and vegetables for industry and retail use
  • Heshan Machinery – manufacturers of noodle processing machinery and production
  • Hommy Enterprise (Xinhui) – manufacturers of ice-cream machines
  • Kunming Huanji Trade – suppliers of dried chilli, garlic, broad beans and fresh vegetables
  • Qingdoa Long Rich Industrial – suppliers of frozen vegetables and fruit, frozen meat and poultry, cooked poultry and frozen seafood
  • Shandong Huayu Group Food – suppliers of frozen meat and poultry, as well as cooked poultry
  • Shandong Yuwang Industrial – producers and suppliers of soy protein, soy fibre, soy oil, low-temperature soy flakes and refined fish oil
  • Sinochem Ningbo – supplier of food additives
  • Xiamen J&Y Import and Export Company – exporters and importers of monosodium glutamate, chicken bouillon, nuts and food additives
Thomson concludes: “AB7 remains unique in the fact that it really is the only trade exhibition that is a genuine portal into Africa. It is the only forum where all role-players can meet under one roof – farmers, manufacturers, suppliers, wholesalers, retailers - and everyone else
in between!”

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