In the event of your browser not printing on one page
please set your printer orientation to landscape

FoodBiz Africa 2009
Food, service & equipment

Retail & Catering Equipment
● Supplies & Services
● Food & Beverages

First included in the expo line up in 2008, FoodBiz Africa proved an instant hit attracting the highest percentage of buyers in any category.

FoodBiz Africa targets visitors from the food service and hospitality industries. Companies that supply the catering as well as retail markets now no longer need to exhibit on two different events with double the cost and twice the time commitment.

Overview
The food service industry in South Africa is well developed and is the fastest-growing sector of the food market, fuelled by increased household incomes, a growing middle class and tourism, which is expected to be boosted considerably by the 2010 Fifa Soccer World Cup. The industry is fragmented and there are around 25,000 outlets consisting of hotels, restaurants, fast-food franchises and contract catering companies.

According to EuroMonitor, the South African consumer foodservice industry experienced positive growth over the 2003/2004 period with the number of foodservice units increasing by 8%, while the number of transactions growing by 9%. Value sales rose by 17% in current value terms, to reach R23.3 billion in 2004. According to EuroMonitor, sales in this sector should reach R51 billion by 2009.

The latest StatsSA statistics reflect that the total income generated by the food service industry in 2007 was R28.3 billion. Restaurants and coffee shops accounted for 49% of total income, followed by take away/fast food outlets at 27%, caterers at 17% and other catering services at 7%.

Generally the restaurant chains, caterers and hotel groups will not import directly but will rather utilise the services of specialist direct importers and wholesalers. In most cases procurement for all restaurants within a group is done on a centralised basis and then the supplier is required to deliver product either to a central regional point or to individual restaurants within the chain.

2010 Fifa Soccer World Cup
The 2010 Fifa Soccer World Cup will attract approximately 400,000 to South Africa, and according to Grant Thornton Kessel Feinstein, these fans will spend R12,7 billion. According to the South African Food & Beverage Reporter, 11,000 tons of food and 14 million litres of beverages will be needed to feed the visitors to the World Cup. Most of these sales would be through restaurants and takeaway vendors, rather than through retailers. Although only the commercial affiliates of Fifa, such as McDonalds and Coca-Cola, will have the exclusive rights to market their brands at the soccer stadiums, there are opportunities for other food vendors to market food at the official fan parks that will be set up around the country to show the 64 matches on big screen television sets.