Another cost effective Structured
business event from:
Exhibition Management Services (Pty) Ltd

PO box 650302,
Benmore 2010
Johannesburg,
South Africa

admin@exhibitionsafrica.com
www.exhibitionsafrica.com

tel +27-11-783-7250/1/6/9
fax +27-11-783-7269

Africa's Big Seven
Visitor Statistics for 2008

Africa's Big Seven:
2008 - August Post Show Report

● Exhibitors: 239 companies

● Participating countries China, Cyprus, Germany, Ghana, India, Indonesia, Kenya, Malaysia,
Mozambique, Netherlands, Oman, Pakistan, South Africa, Swaziland, Tanzania, Turkey, United Arab Emirates, USA & Zambia

● Visitors registered 7,128 (2007- 6,731 / 2006- 6,997)

● From 43 countries (2007- 40 countries / 2006- 31 countries)

● Conference delegates (attending: 374 delegates)

● Visitors and delegates from: Angola, Albania, Andorra, Australia, Botswana, Belgium, China, Democratic Republic of Congo, Ethiopia, France, Germany, Ghana, Hong Kong, India, Italy, Japan, Kenya, Lebanon, Malawi, Mauritius, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Pakistan, Rwanda, Senegal, Seychelles, Singapore, South Africa, Spain, Sri Lanka, Swaziland, Tanzania, Thailand, USA, United Arab Emirates, UK, Uganda, Zambia & Zimbabwe

Visitor Demographics 2007 comparatives:
● Visitors seniority 48.2% 49.9% of visitors were owners, MD’s or directors
of companies
(20,6% were management)
● Visitors purchasing power 47.0% 45.96% of visitors could authorise a purchase
(20.5% claimed to be able to specify and purchase)
● Special interests claimed by visitors:
Kosher 21.0% ` 17.98% Halaal 27.5% 30.74% Vegetarian 16.5% ` 19.32%

Visitors Business profiles
● Manufacturer 27.6% 35.95%
● Wholesaler 11.4% 12.92%
● Distributor/agent 16.2% 15.63%
● Retail independent 8.0% 9.74%
● Retail chain 8.7% 9.20%
● Retail convenience 4.8% 4.91%
● Importer 11.4% 11.65%
● Hospitality/Food service 11.9% No comparative

Which of the seven components was of primary interest in priority order
1. FoodBiz Africa No comparatives
2. FoodTech Africa
3. AgriFood AGrica
4. Retail Solutions Africa
5. Interbake Africa
6. Pan Africa Retail Trade exhibition
7. Dairy Deli

Electronic newsletters seen
1. Food & Beverage Reporter 37.6% 26.14%
2. Activ Retail/Retail.BizCommunity 13.5% 12.92%

1. 3. The Baker 13.0% 9.16%
2. 4. Fastmoving.co.za 12.8% 7,51%
3. 5. Cape Business News 5.7% No comparative

The Top 12 magazines as rated by visitors

1. 1. Food & Beverage Reporter No 1
2. 2. Food Review No 3
3. 3. Supermarket & Retailer No 2
4. 4. FMCG Retailer No 4
5. 5. The Baker No 5
6. 6. Food Processing Africa No 6
7. 7. African Farming & Food Processing No comparative
8. 8. African Review of Bus & Technology No 7
9. 9. Convenience Store Retailer No 9
10. 10. Traders Friend No 10
11. 11. The Farm Africa No comparative
12. 12. Cape Business News No 4

Visitor attitudes to the show
How did you rate the exhibition GOOD 46%
Do you like the idea of the 7 shows running together YES 83%
Would you recommend a business colleague to visit the show YES 81%
Did you find your visit worthwhile YES 77%
Did you make any new business contacts YES 88%
Do you believe that this exhibition is of value to the retail trade YES 85%
Will you visit the show again next year YES 91%

Specific products that visitors wanted to see more of
● Diabetic products ● Manufacturing equipment
● Take-away equipment and packaging ● Wholesalers
● Frozen foods ● Plastic packaging and labels
● Shopfitting ● Baking equipment
● More African exhibitors ● Catering equipment
● Vegetarian & non-dairy foods ● More deli
● Fish products ● Kosher products
● Trolley washers ● Wholesale food products
● FMCG ● Agents for imported goods

Visitor recommendations
● More bakery & dairy exhibitors
● More local exhibitors and from Africa
● Make the expo larger
● More emphasis on retail - non food merchandise
● Need information kiosk
● Major brands not represented at show

Noted by visitors for their absence
● Nestlé
● Freddy Hirsch
● Macadams
● Bidvest Group
● Chipkins ● Simba
● Tiger Brands
● Cadbury
● Hudson & Knight
● Pillsbury
● Unilever
● Master Foods
● Willards
● Pioneer
● SAB
● Rich’s Products
● ABI

Exhibition Management Services (Pty) Ltd
PO box 650302,
Benmore 2010
Johannesburg,
South Africa
admin@exhibitionsafrica.com
www.exhibitionsafrica.com
tel +27-11-783-7250/1/6/9
fax +27-11-783-7269